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Surfsparkild : Privacy Policy

Welcome to the privacy policy of Surfsparkild. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This comprehensive policy outlines how we collect, use, store, process, and share your data when you interact with our internet shop. We have prepared this document to inform you about your rights and the practices we have adopted to comply with the applicable legal framework governing private information in the United Kingdom.

This policy adheres to the requirements set forth by the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. It explains in detail the categories of personal data that we process, the legal bases for processing, the measures we take to safeguard your personal data, and your rights regarding access, rectification, or deletion of your personal details.

Please read this document carefully. By using our website, you agree to the terms of this privacy policy and consent to our data processing practices as described herein.

1. Collection of Personal Information

When you visit our site and make use of our services, we may request that you provide us with certain personal information. The personal data we collect may include but is not limited to your name, email address, telephone number (using macro +44 17 963-924 22), delivery address (using macro 48 White Road Nottingham United Kingdom), billing information, shipping details, as well as any other data that may be necessary to facilitate your transactions or improve your browsing experience.

This data is collected in various ways, including through online forms, account registrations, cookie-based tracking technologies, and other interactive features available on our website.

We also automatically collect certain non-personal information such as your device type, browser type, IP address, and browsing patterns. This information is used exclusively to optimize our website performance and to monitor and analyze the effectiveness of our marketing strategies, all in accordance with current data protection laws.

3. Use of Personal Information

Your personal information is used for a variety of purposes, including:

  • Order Processing: To manage and process your orders, shipments, billing, and customer support inquiries.
  • Communication: To send transactional messages, updates about your order, and, if consent is provided, promotional emails and newsletters.
  • Website and Service Improvement: To monitor and enhance the functionality, navigation, and overall user experience of our website.
  • Personalization: To offer tailor-made content, product recommendations, and special promotions based on your browsing and purchase history.

We reserve the right to use aggregated, anonymized data for analytical purposes and to help us in our business strategy development, ensuring constant improvement and adaptation to customer needs.

4. Sharing and Disclosure of Data

Surfsparkild takes your privacy seriously. Your personal data will not be sold or shared with third parties except in the following circumstances:

  • Service Providers and Partners: We engage trusted third party services to support operations related to shipping, payment processing, analytics, and marketing. These providers only access the personal data necessary to perform their designated functions and abide by strict confidentiality obligations.
  • Legal Requirements: If required by law, regulation, or legal process, we may disclose your data to the appropriate authorities.
  • Business Transfers: In the event of a merger, acquisition, or reorganization, your data might be transferred to another entity. In such events, the recipient of the data will be bound to process the personal data in compliance with this privacy policy and applicable law.
  • Consent-based Sharing: With your explicit consent, we might share personal data with third parties for purposes that are clearly communicated at the time of collection.

All data sharing is performed following appropriate safeguards, ensuring that your information is treated securely and in accordance with the prevailing legislative requirements.

5. Cookies and Similar Technologies

Our website utilizes cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and provide personalized content. Cookies are small data files placed on your device that help us remember your preferences and monitor site usage.

We use both session cookies (which expire when your browser is closed) and persistent cookies (which remain on your device for a predetermined period or until manually removed). The data collected through these cookies is processed in a manner that complies with UK GDPR and relevant guidance on cookie usage.

You have the option to manage or disable cookies via your browser settings. However, please be aware that disabling cookies may impact the performance and functionality of our website. In circumstances where further details on our cookie practices are required, please refer to our cookie policy at Cookie Policy.

6. Data Security Measures

Your data security is of paramount importance at Surfsparkild. We have implemented robust technical and organizational measures to safeguard your personal information against unauthorized access, accidental loss, destruction, or damage. Our security practices include:

  • Encryption protocols to secure data during transmission and storage.
  • Regular vulnerability assessments and internal security audits.
  • Strict access controls to ensure only authorized personnel have access to personal data.
  • Secure server configurations and continuous monitoring of our network infrastructure.

While we strive to protect your personal information, please note that no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we endeavor to use commercially acceptable means to safeguard your data, we cannot guarantee absolute security.

7. Data Retention and Storage

We retain your personal data only for as long as it is necessary to fulfill the purposes for which it was collected, including any lawful and legitimate business requirements, or as required by applicable laws. The retention data period is influenced by factors such as the nature of the data, legal requirements, and business needs.

Once the data no longer serves the specified purposes, we will take appropriate steps to securely delete or anonymize it. For instance, transactional data may be maintained for regulatory reasons, while marketing data linked to account registrations may be removed upon your request.

If you wish to inquire about the details of our data retention practices or request information regarding the storage duration of specific data categories, please contact us using the details provided in the contact section.

8. Your Rights as a User

Under the UK GDPR and the Data Protection Act 2018, you are granted several rights regarding your personal data. These rights include but are not limited to:

  • Right of Access: You have the right to request access to the personal data we hold about you.
  • Right to Rectification: If any of your personal data is inaccurate or incomplete, you may request corrections or updates.
  • Right to Erasure: In certain circumstances, you may request the deletion of your personal data. Requests for data deletion will be reviewed in line with applicable legal requirements. Please note that certain data may need to be retained for contractual or legal purposes.
  • Right to Restriction of Processing: You can request restrictions on how we process your personal data.
  • Right to Data Portability: Upon request, you may ask for a copy of your personal data in a structured, commonly used format.
  • Right to Object: You can object to the processing of your personal data on grounds relating to your particular situation, particularly in cases of direct marketing.

If you wish to exercise any of these rights or if you have any questions about the processing of your personal data, please contact us using the contact details provided below. We will respond to your request promptly and in accordance with the legal timelines prescribed under the applicable legislation.

Additionally, you have the right to lodge a complaint with the relevant data protection supervisory authority if you believe that your personal data is being processed in contravention of applicable laws.

10. Changes to this Privacy Policy

This Privacy Policy is effective as of 28.01.2025 and will remain in force except with respect to any changes in its provisions in the future. We reserve the right to update or modify this policy at any time, especially in response to evolving legal requirements or changes in our data processing practices.

Any significant changes will be communicated to our users through appropriate channels, and the updated policy will be posted on our website. It is your responsibility to review this policy periodically to stay informed about how we are protecting your information.

Your continued use of our website after any modifications to this policy constitutes your acceptance of the changes made.

11. Contact Information

If you have any questions, concerns or requests in relation to this Privacy Policy or the way we handle your personal data, please contact us at:

  • Email: [email protected]
  • Telephone: +44 17 963-924 22
  • Mailing Address: 48 White Road Nottingham United Kingdom

We encourage you to reach out to us if you require any clarification regarding the processing of your personal data or if you wish to exercise any of your rights as a data subject.

12. Miscellaneous Provisions

This Privacy Policy, along with any amendments and any additional information we may provide on specific occasions, constitutes the entire agreement between you and Surfsparkild regarding your personal data. No other agreements, representations, or understandings shall have any force or effect.

If any provision of this Policy is found to be invalid or unenforceable by a court of competent jurisdiction, such invalidity shall not affect the remaining provisions, which shall continue to be valid and enforceable to the fullest extent permitted by law.

The language in which this Privacy Policy is drafted shall control in the case of any discrepancies or inconsistencies between different language versions.

By accessing and using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and the practices described herein. Your trust is very important to us, and we are dedicated to ensuring that your personal data remains secure and is used only for the stated purposes.

13. Final Remarks

Surfsparkild remains committed to full transparency in our data handling practices. We continuously review and update our processes to ensure continued compliance with UK data protection laws and best practices in data security and privacy management. We value your feedback regarding our Privacy Policy and welcome any suggestions that could further improve our commitment to data protection and privacy.

Thank you for trusting us with your personal data. We appreciate your continued support and your willingness to remain informed about how we keep your privacy secure.